Branding

Corporate ID

Any company or institution has a corporate identity or personality, whether it's deliberately planned or not. This identity is expressed through all the communicational acts of the company.
Creating a defined strategy to shape and communicate this identity provides control over the company's positioning in the market. Visual Identity consistency and quality are of the essence to this mos important task.

Guidelines

The elements that conform the Corporate ID are coordinated by guidelines, which are collected in a document usually called Mark Manual. The guidelines indicate how to apply the Corporate Identity visually, by identifying olor palettes, typefaces, pages layout and other methods that ensure the visual continuity of the brand across all its stances.

Collateral

The Corporate Collateral graphic material should continue spreading the message you want to convey about your company. It should be relevant, consistent, and work together to position your brand correctly.
Many times after a conference or a meeting, all that will be left of you for your prospective client will be a piece of collateral printed material, like a folder, a brochure or a business card. That's why these pieces should be of the highest possible quality.

Brand Strategy

A good Brand Strategy will achieve these objectives:

• Deliver the message clearly
• Confirm your credibility
• Connect to your prospects emotionally.
• Motivate the buyer.
• Concrete User Loyalty.

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.